THE BRADLEY CENTER

From the North:
Take I-43 South to the North Avenue exit (73C). Instead of going left or right on North Avenue, head Southeast across the freeway and down Halyard Street to 6th Street. Go eight blocks South to Juneau Avenue. Take a left on Juneau, then a right on 4th Street. The BC will be on your right. If you want to park in the Bradley Center parking structure, stay on 4th Street, turn right on State Street, then right on 6th to the entrance to the ramp North of State.

From the South:
Take I-94 West to... well, you might need to consult the Marquette Interchange Reconstruction Page to find out how you can get to the BC. I'd suggest that you get off at Exit 312 A/B, Becher Street/Lapham Boulevard. Stay on the ramp until you get to Lapham, then head straight on South 4th Street. After you cross Greenfield Avenue, veer to the left onto S. Polcyn Street, which curves around by the Allen-Bradley Company building and becomes South 5th. Head North until you reach the 6th Street Viaduct turning circle, and then head North across the Menomonee River on the 6th Street Viaduct.
Head under I-794 (careful of road closings; some of the freeway may be under construction) to West Kilbourn, and turn right. Turn left a block down at 4th Street. The BC will be one block down on your left. If you want to park in the Bradley Center parking structure West of the BC, stay on 6th Street until you cross State Street.

From the West:
Best approach is I-94 East on the East-West Freeway, then take the first exit of I-794 (Lovell Street/Civic Center) and head north on James Lovell Boulevard (also known as 7th Street) until you get to West Kilbourn. Turn right on Kilbourn, go down to Fourth Street and turn left. The Bradley Center will be two blocks ahead on your left. If you want to park in the Civic Center lot, stay on Lovell. Now that Wells Street is open between 6th and 4th, you can use it to cut over to 4th street. There's also a parking lot available off of the north side of Wells across from the Midwest Airlines Center, accessible both from Kilbourn and Wells - but it's expensive.($10 for Bucks games).

From the East:
What, you're coming by way of Lake Michigan? Sheesh. Okay, for you lower-East-side people who try to ignore downtown Milwaukee - Take State Street west until you see this big building with octagons in their sides. That's the Bradley Center.

From the Lake Express:
For those of you coming over from Muskegon (though the ferry will not be in regular operation during most of the Admirals' season): Turn left on to Lincoln Memorial Drive, then another left onto Carferry Drive. The ramp on to 794 West is right there; when you get onto the Hoan Bridge, look for the first exit to the left (Milwaukee Street). At the end of the ramp, you'll be facing North as you cross Clybourn Street. Go North on Milwaukee for six blocks until you get to State Street, then turn left. Take State across the river; the BC will be on your right. You can turn on Fourth to go to the Highland ramp, or turn on Sixth to go to the BC ramp.

• The Highland Avenue Ramp (NE corner of 4th and Highland; P on the Map; prices range from $10 to $15)
• The MATC/Bradley Center Ramp (just west of the BC; not recommended due to restricted number of spaces; prices range from $10 to $15)
• The Ambroisa/Cocoa Surface Lot (NW of the BC, between 5th and 6th, and Highland and Juneau; parking may not be available at all games; prices range from $10-$15)
• 6th and State Surface Lot (929 N. 6th Street, just across from the Milwaukee Theatre; prices range from $8 to $15)
• The Hyatt-Regency/Federal Plaza Ramp (SE corner of 4th and Kilbourn, U on the Map; prices are reasonable, from $8-$10, but a long walk in the cold)
• The Civic Center/McArthur Square Parking Structure (N on the Map; prices are about $5)
• 1000 North Water Street Parking Structure (NE corner of State and Water; prices are about $4, but are a LONG walk to and from the BC)
• The Grand Avenue Parking Structure (K on the map; connected by skywalk system; prices are about $5, but skywalk may not be available on game nights - and it's still a long walk from the Hyatt)

I have to put a plug in for Lloyd's Parking, which operates off of Highland between the Highland Ramp and the Have A Nice Day Cafe. He's usually cheap, it's a lot easier to get out of his lot than the Highland Ramp, and he's a nice guy, too. His lot does fill up quickly, though.

There are two other lots, one on each side of the Historic Turner Restaurant (Q on the Map), but both are usually filled early. The one on the corner of 4th and State is also usually reserved for Journal Sentinel employees.

The skywalks from the Midwest Airlines Wisconsin Center to the Grand Avenue Mall go through the Reuss Federal Plaza. The skywalk does NOT connect the Midwest Airlines Center to the Bradley Center (the skywalk ends on the corner of 4th and Kilbourn), so you have to "get off the skywalk" at the Hyatt Regency's main lobby. The Hyatt/Federal Ramp might be a bit closer (and tends to be cheaper), but the advantage with the Grand Avenue is their "Park All Day" specials that they have. That gets cancelled out, though, when you realize the Grand Avenue closes at 7:00 pm on weekdays, 6:00 pm on Saturday and 5:00 on Sunday. There is also the problem of going through the Federal Building (there are now metal detectors and guards at both entrances to the skywalk, 24/7).

There used to be several parking lots under the Park Freeway, but most have been closed due its demolition. There are the lots over on North Water Street, if you're looking to hit the bars afterwards; some of these are private lots, so watch where you park. The Marcus Center structure is accesible by the pedestrian bridge over the Milwaukee River at Highland - which can be a rather chilly walk in mid-winter.

NOTE: The lineup listed is subject to change. Call ahead to verify locations.

SEATING CHART

GUIDE TO THE SEATING CHART:

Tickets are generally $15, with the "stern" seats at $17 and the Front Row tickets at $19. That is a $3-$7 increase from the "All Seats $12" promo of a few years back, but the quality of the seats is the same. The Bradley Center has a capacity of 17,840 for hockey. Generally, the team won't sell any of the 10,000 upper deck seats until the lower bowl has sold out.

Though I've said in years past that there are no bad seats for hockey in the BC, I was wrong. The upper rows of the BC's upper deck are, because of the Jumbotron, obstructed view seats. From the seats in sections 409-413 and 431-435, you probably won't be able to see the entire rink. Also, be warned that the last row of sections 409, 413, 431 and 435 are as far away from the action as you can get - period. Also, the stairs going up are extremely steep (my wife hates sitting up in these seats). This isn't the primary reason why the Admirals don't sell tickets for these seats until the entire lower bowl is filled (that's because the Admirals rarely sell out the lower bowl); but it is something to keep in mind.

A warning about section 205, the section to the right of the State Street side goal: Out of town fans would do well to avoid sitting in this general area, as it is the home of many rowdy Admiral hockey season ticket holders ("The Goalie is a GREAT BIG SIEVE!", "NUTS and BOLTS!" "I'm BLIND, I'm DEAF, I wanna be A REF!" are frequently heard from this general locale). The group isn't as fanatical as it was in years past, but they're still vocal enough to be heard throughout the Center.